Rascals · Premium diapers
Award-winning diapers. Zero leaks, zero nasties.
Engineered with 6 Core Innovations for up to 12 hours of leak protection, dermatologically tested and safe on your baby's skin.
- 75+ global awards
- 12h protection
- 0% nasties
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Rascals
Award-winning diapers & pants with 12-hour leak protection and 0% nasties.
Shop Rascals Salon-Quality HaircareMONDAY Haircare
The pink bottle loved by millions on TikTok. Sulfate-free, cruelty-free.
Shop MONDAY
Organic Children’s SnacksLittle Blossom
Organic brown rice puffs, 100% natural, no added sugar or salt, Halal certified.
Shop Little Blossom
Bestsellers this week
Most-loved by Vietnamese families, restocked and ready to ship today.



Trusted by experts. Loved by parents.
"Rascals is one of the few diaper brands I'm comfortable recommending, the leak protection is real and the materials are genuinely gentle on newborn skin."
Tested by Real Families & Creators, Approved by Real Life.
See how Vietnamese parents and creators put our gear to the ultimate test - from unboxings and first hair washes to the dreaded leak test.
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What drives us?
An insanely obsessive passion for owner-led brands that mirror our own entrepreneurial fire.
Our mission
We champion quality and innovative founder-built global brands that promise positive life improvement to Vietnamese consumers and drive growth for our retail partners.
We #WakeUpToWin
We're driven by the exhilarating feeling of success, the win, that comes from championing groundbreaking global brands and seeing that our efforts directly lead to positive life improvements and shared growth for every Vietnamese consumer and retail partner.
Retail partners
Our brands are stocked nationwide, online and in-store, with Vietnam's leading retailers.












